Washington Post Writes Borders Obituary

January 21st, 2011

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“For many in the industry .. the question is not whether the chain will go under, but when.”

That dismal assessments sets the tone of the Washington Post’s farewell-before-the-fact to Borders. Those who have been following the chain’s troubles will find little new information in the piece, other than an odd aside from company founder Louis Borders:

“Reached in Silicon Valley, where he is now a tech entrepreneur, Louis Borders declined to discuss his namesake’s problems or even whatever fondness he may hold for what’s left of his first big idea. “I’ve been away for the company for a while, and I just don’t want to talk about it,” he said, before quickly hanging up.”

First crediting Borders, and Barnes & Noble, for creating the book superstore — and elevating many authors to superstar status — the Post’s Michael S. Rosenwald then describes Borders’ inability to keep up with the digital revolution. The result: a sad obituary.

“For every reader who can’t stand the thought of not buying books in a bookstore, the economics of the moment – and Borders’s stock price, 83 cents as of Thursday – suggest that there are many more who simply do not care.”

Read the full article here.

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