George Lakoff “The Political Mind”
June 6th, 2008
Liberals have terrific arguments, sensible positions on the issues, and good solutions to many of our nation’s problems. So why do voters prefer conservatives? UC-Berkley Professor of Cognitive Science and Linguistics George Lakoff says it’s because conservatives have been much more successful in framing the debate.
They know, as liberals don’t, that it’s not about logic, it’s about telling a story that appeals to us. Lakoff’s book “The Political Mind” argues that liberals are stuck in a rut of trying to appeal to an 18th-century brain.
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