John Zogby “The Way We’ll Be”
September 6th, 2008
If you think polling is only about predicting who’s going to win an election, you’ve only got part of the story. Ask enough people the right questions, and you can get an amazingly deep insight into the trends driving America. “Nothing reveals the future to us, but polling does point the way,” says renowned pollster John Zogby, the president and CEO of Zogby International. In his book “The Way We’ll Be,” Zogby illuminates the trends driving a landmark transition of this country.
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