Matt Ridley “The Rational Optimist”
June 7th, 2011
Let’s face it, pessimism sells books. Write about the coming depression, the looming environmental apocalypse, or the impending collapse of civilization and you’re certain to win a lot of attetion and probably sell a lot of books.
But write a book about being optimistic for our future? What publisher would publish it, what reader would read it? Everyone knows there’s no reason to be optimistic these days.Everyone except Matt Ridley. A noted science journalist, Ridley turns his focus to our future — and why it’s so darn good — in his book “The Rational Optimist.”
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