Matt Ridley “The Rational Optimist”

June 7th, 2011

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Matt  Ridley

Let’s face it, pessimism sells books. Write about the coming depression, the looming environmental apocalypse, or the impending collapse of civilization and you’re certain to win a lot of attetion and probably sell a lot of books.

Matt  RidleyRidley

But write a book about being optimistic for our future? What publisher would publish it, what reader would read it? Everyone knows there’s no reason to be optimistic these days.Everyone except Matt Ridley. A noted science journalist, Ridley turns his focus to our future — and why it’s so darn good — in his book “The Rational Optimist.”

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