Tina Rosenberg “Join the Club”

May 13th, 2011

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Tina  RosenbergRosenberg

Peer pressure has taken on a bad connotation. It’s something we want our children to avoid. We often blame it for our own vices and excesses. So when Pulitzer Prize-winning journalist Tina Rosenberg offers a book on how peer pressure can be used for good, it may be time to take note.

Tina  Rosenberg

In her book “Join the Club” Rosenberg travels the world to find examples of how behavior is being changed, for the better, through skillful use of what is rarely actually called peer pressure, even though that’s precisely what it is. From South Africa to Serbia to Chicago, Rosenberg found examples of what she has dubbed “the social cure.”

Listen to Tina Rosenberg

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